Case Study: ROEDA x StretchLab
Partnering with a national brand to deliver consistent, high-impact signage.
Client
StretchLab – St. John, IN & Crown Point, IN locations
Services Provided
Design • Fabrication • Installation
Interior & Exterior Signage • Environmental Graphics • Branded Wall Graphics
The Challenge
StretchLab, a rapidly growing national franchise, requires consistent brand implementation across all locations. For new studios in St. John and Crown Point, Indiana, the organization needed a signage partner who could:
Adhere strictly to national brand standards
Deliver consistent results across multiple locations
Coordinate seamlessly with franchise stakeholders
Manage tight timelines leading up to opening day
The main goal was to create a cohesive, professional look, both inside and out, that reflected StretchLab’s national presence while addressing each location’s unique features.
The ROEDA Approach
ROEDA worked with StretchLab as a single-source provider for both locations, managing every phase from concept development to final installation.
Collaborative Design
ROEDA collaborated directly with StretchLab to apply brand guidelines across various surfaces and environments, ensuring all signage and graphics were consistent and aligned with brand standards.
Precision Fabrication
All signage and graphics were fabricated in-house using durable, high-quality materials. This ensured strict quality control and compliance with national franchise specifications.
Seamless Installation
The installation team coordinated schedules across both locations to ensure efficient, timely completion. Exterior signage improved curb appeal, while interior graphics enhanced the studio environment and reinforced brand identity.
The Result
Both StretchLab locations opened with a polished, professional appearance that aligns with national brand standards.
Consistent branding across multiple locations
Clean, modern interior environments
Eye-catching exterior signage that enhances visibility
On-time delivery and installation
As a result, StretchLab partnered with a signage provider capable of supporting multi-location rollouts.
Why It Matters
This project demonstrates ROEDA’s ability to collaborate with national and franchise brands, delivering consistent, high-quality results across multiple locations. ROEDA has the experience, processes, and in-house capabilities to support brands as they expand.
Organizations seeking a signage partner with expertise in national brand consistency should consider ROEDA’s services.
Connect with ROEDA today. Submit your project details through our Contact form to get started.
