Vans – Off The Wall Skatepark Chicago

Challenge

Vans wanted to enhance their Chicago “Off The Wall” Skatepark with bold graphics that captured the brand’s creative, resilient spirit. The signage needed to withstand heavy use and environmental wear while maintaining the vibrant, high-energy aesthetic that skaters associate with the Vans brand.

Solution

In collaboration with Morgan Li, ROEDA produced custom graphics by digitally printing designs onto ½" MDO plywood. Using our advanced digital Zund cutter, we precision die-cut each piece to achieve clean, detailed shapes that reflected the skatepark’s unique personality. Every step of the process was focused on striking a balance between durability and brand authenticity.

Results

The new graphics transformed the skatepark into a visually dynamic space that embodies Vans’ iconic identity. Skaters and visitors now experience an environment that feels creative, energetic, and unmistakably “Off The Wall,” while the durable construction ensures the visuals hold up against the park’s demanding conditions.